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U is for Unprecedented

Helen profile image
December 21, 2020
Advent Alphabet Series

And the winner of the most overused and annoying word of 2020 goes to...... unprecedented! 

These are indeed unprecedented times, but a little piece of my soul dies every time I read that phrase - particularly early in the pandemic, when every company I had ever bought anything from sent me an email telling me how they were going to support me in these unprecedented times, which was nice of them but probably unnecessary, especially as I couldn't remember buying anything from some of them at all.

 I appreciate that there are probably a limited number of suitable, headline worthy words to describe the Covid 19 pandemic but I'm not sure how much more unprecedented everything can get right now - it seems that every hour / day / week, we are faced with more unprecedentedness (I'm not even sure that is a word).

We have all had to make enormous changes to the way we live and work in the past year, and a lot of us have now resigned ourselves to the new normal (2nd place in the overused / annoying word competition category!) however I hope that some behavioural changes will stay, I miss hugging, but I don't miss driving so much (while appreciating I'm in a fortunate position to be able to WFH), I miss seeing friends and family but I like how the feeling of community and support has grown both in professional networks and personal relationships. 

I won't miss everything being described as unprecedented! 

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